Noraida is a professional town planner with 25+ years’ experience in the built environment industry. She is the President of the Malaysian Institute of Planners (MIP) and a senior associate at AJM Planning and Urban Design Group (APUDG), a multi-disciplinary consultancy firm. Noraida sits on the Malaysian Board of Town Planners and a vice-president of the Commonwealth Association of Planners (CAP).
She is a thought leader and influencer in sustainable developments, climate change and low carbon cities. She is passionate about promoting sustainable development, liveable urban environment as well as green lifestyle. Noraida is also strongly passionate in the conservation of natural and cultural heritage, and has vast experience in preparing conservation management plan for numerous UNESCO World Heritage Sites in Malaysia.